Squly & Friends 於 2013 年由 Chiilaku Limited 創立，於短短數年間，這原創卡通人物已在一眾香港的年輕人心中留下了深刻印象。品牌於 2014 年勇奪由「Comic World Hong Kong 38」舉辦的「原創 Character 大賽」冠軍，隨後更獲 Yahoo Style Hong Kong 連載其主題漫畫，亦開始了與多間大型機構和中外品牌合作。曾合作的夥伴包括「Aeon 百貨公司」、「Asus 華碩電腦」、「MTR Mall 港鐵商場」、「LINE」、「美國冒險樂園」、「Sino Art 信和藝術」、「Lab Made 香港分子雪糕」、「PartyLand」、「SNAP! 自拍館」、「上水匯」、「香港中國旅行社」及「香港愛護動物協會」等。從這些合作中，大大提升了品牌的價值，並拓展了多元化的客源。
Squly & Friends 近年致力於授權業務，其授權產品在本地或海外的網上平台和大型百貨公司均大受歡迎。

Squly & Friends was founded by Chiilaku Limited in 2013. Despite its short history, this home grown cartoon character has already made an impression on the youngest sector of the Hong Kong market. In 2014, Squly & Friends was crowned the champion of the Original Character Design Competition organized by Comic World Hong Kong 38. Shortly after this success, their comic column was featured on Yahoo Style Hong Kong and the brand launched a number of crossover projects with different brands and corporations, including Aeon, Asus, MTR Mall, LINE, Jumpin Gym U.S.A., Sino Art, Lab Made, PartyLand, SNAP, Spot!, HK China Travel Service, HK SPCA and more. These collaborative projects have enhanced awareness for their brand and helped them develop a more diverse clientele.
Squly & Friends started exploring the licensing business in recent years and their licensed products have gained increasing popularity in both online and physical shops in the local Hong Kong market and overseas.